Ferag expands operations in APAC
In a significant milestone of its evolution, Ferag Australia rebrands itself to Ferag APAC, a change aimed at aligning with its expanded presence throughout the Asia-Pacific region.
This change follows a period of extraordinary growth over the past nine months, during which the company expanded from 12 employees in Australia in September 2023 to over 60 employees throughout APAC as of today.
Regional expansion and new offices
Ferag APAC now operates offices in Australia, Malaysia, and India, underscoring its commitment to serving a wider market and enhancing its service capabilities across the region. This strategic expansion supports Ferag APAC’s vision of becoming a leading provider of innovative solutions within the intralogistics sector.
Customer growth and strategic acquisitions
The company’s impressive growth is also evident in its customer base. Following the acquisition of dereOida in September of last year, Ferag APAC has onboarded three iconic brands to its flagship software, ferag.doWarehouse. This strategic acquisition has strengthened Ferag APAC’s market presence and customer portfolio.
Significant increase in female participation
In alignment with its commitment to diversity and inclusion, Ferag APAC has seen a notable increase in female participation within its workforce. Since January, 12 female staff members have joined the team, raising the overall female participation rate from 8 per cent to 22 per cent. Even more remarkable is the rise in female representation in management, which has surged from 0 per cent to 20 per cent. This progress reflects Ferag APAC’s dedication to fostering an inclusive workplace and empowering women in the technology and intralogistics sectors.
Global hub for software development
With its expanded presence, Ferag APAC has become the global hub for the development of its innovative ferag.doWarehouse software. This strategic positioning enhances Ferag APAC’s capability to drive technological advancements and deliver superior software solutions to its global clientele.
Industry context
The broader Australian workplace sees a gender split of 53.4 per cent men and 46.6 per cent women. In contrast, the intralogistics market in Australia has a lower female participation rate, with men making up approximately 75 per cent and women 25 per cent. The Australian software industry reflects a similar gender distribution, with 75 per cent men and 25 per cent women (Australian Bureau of Statistics) (WGEA).
Geek+ and Ferag announce partnership
Geekplus, the mobile robot and smart logistics solutions company with Ferag APAC have announced a partnership, which will empower Ferag APAC to supply, install, and service Geekplus equipment.
Ferag notes this partnership will help it establish itself as a comprehensive solution provider for the Asia-Pacific region.
“I am delighted to partner with Geekplus for the sales and implementation of their robotics,” says Managing Director for the Asia Pacific at Ferag, Karl Friesenbichler.
“Many of our clients, including Myer – who has notably installed three Geekplus models, the Tote-to-Person, Shelf-to-Person and sorting solutions – are already reaping the benefits of Geekplus robots.”
Known for its pioneering solutions in order fulfilment, Geekplus caters to more than a 1000 international clients. Founded in 2015, the company has broadened its operations globally – now employing a workforce exceeding 1500.
It holds a strong market presence in the United States, Germany, the United Kingdom, Japan, South Korea, Mainland China, the Hong Kong SAR, and Singapore.
Ferag as the ultimate one-stop shop, consistently meets its clients’ exacting requirements with solutions that are both timely and within budget.
“Our strategic partnership with Ferag has been instrumental in supporting our market growth in the Asia-Pacific region,” says Head of International Business at Geekplus, Lit Fung.
“By leveraging their experience and adhering to the highest quality and service standards in system integration, we are ensuring efficient operations in our clients’ distribution centres. Looking ahead, we are excited about the prospects of more projects going live as a result of our collaboration with Ferag.”
This strategic alliance unites Geekplus’s cutting-edge suite of Goods-to-Person mobile robotic solutions with Ferag’s systems integration expertise and advanced warehouse software to offer clients across the Asia-Pacific region a fully integrated warehouse system tailored to their stringent specifications.
Ferag AG joins forces with dereOida
Ferag AG and dereOida have announced their merger, combining their expertise and innovations to create a comprehensive, single solution for all intralogistics requirements.
Ferag AG, a renowned family-owned Swiss company with more than 65 years of experience as a global market leader in material flow systems, and dereOida, an Australian pioneer in warehouse automation software with its revolutionary doWarehouse system, are uniting their strengths to offer an unparalleled intralogistics solution to businesses across various industries.
“We are thrilled to announce the merger with dereOida, a strategic move that marks an exciting chapter in the growth of our two companies,” says Tommaso Ramundo, CEO Ferag AG.
“This partnership brings together two industry innovators with a shared commitment to excellence and quality. By combining the strengths of Ferag and dereOida, we are able to offer an even more comprehensive range of solutions to our valued customers.”
dereOida’s flagship product, doWarehouse, presents a holistic single view across the warehouse. With the freedom to select any automated system, customers can seamlessly integrate their chosen hardware into doWarehouse, all while benefitting from dereOida’s outstanding support services.
The merger of these two industry innovators presents a transformative offering for businesses seeking to optimise their warehouse operations. By combining dereOida’s state-of-the-art software solutions with Ferag’s unparalleled expertise in material flow systems and design, customers can expect an end-to-end solution that addresses every aspect of intralogistics with unprecedented quality, reliability, and support.
“The synergy between our teams and the complementarity of our offerings create a powerful force this will undoubtedly shape the future of our industry,” says Karl Friesenbichler, CEO dereOida.
“The combined expertise and resources of Ferag and dereOida will allow us to explore new horizons and drive innovation in every aspect. We are confident that this merger will lead to remarkable results and increase the value we provide to our customers, partners and stakeholders.”
Key benefits of the acquisition:
Comprehensive Intralogistics Solutions: Customers now have access to a complete suite of intralogistics solutions that cover the entire spectrum of warehouse automation and management.
Synergy of Expertise: The merger brings together Ferag’s decades of experience in equipment intralogistics with dereOida’s cutting-edge automation software, resulting in a holistic and advanced hardware and software intralogistics solution.
Optimised Productivity: Businesses can leverage the power of doWarehouse’s real-time insights and analytics to drive continuous improvements and optimise their operations.
Simplified Support: dereOida’s single point of contact for hardware and software support ensures seamless assistance and quick issue resolution for enhanced customer satisfaction.
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